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I can assure you James whatever his name is would never be on the reading list of any reputable university in the world teaching Studies in Religion. And the only reason he is a media expert is he's probably easy to contact. i think that is the main prerequisite for 'media experts' in most instances. His academic qualifications are dubious at best and his book would be laughed at by anyone with a solid methodology in researching new religious movements. This man is a joke, albeit a bad one, and is a nobody in the world of scholarship. He is even lower down the food chain than our bottom feeding friend Gordy (I've got needs) Melton.