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In Reply to: Anyone seen the new Ikea ad? posted by wondering on March 24, 2005 at 19:32:45:
I typed in 'Ikea ad BBC drives me crazy' & found this....
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Ikea Drives Me Crazy
Tue 29 Mar, 11:20 pm - 12:00 am 40mins
An irreverent look at our love/hate relationship with the Swedish store. With the new store opening recently in Edmonton, how far were British consumers actually prepared to go to secure a bargain?
Single mum Nicky Taylor and her three kids go on an Ikea shopping spree. On her journey she meets the Ikea obsessed who are chucking out their chintz and going flat-pack mad! Ikea's popularity and success may be based on its' affordable, fashionable design, but it can also be a nightmare of strange names, long queues, missing screws and self inflicted DIY disasters. Have we all been seduced into the cult of Ikea by its marketing magic?
