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In Reply to: Fighting The Family's Damage Control Technics posted by Jack on January 28, 2005 at 19:08:33:
Acheick's Hubby had a good question about how Adwords works. Here was my quick response. I apologize for typos and errors:
Google Adwords can be a rather complex system. If you have the time you should read about it here: https://adwords.google.com/
Google AdWords allows us to create our own ads, choose keywords and we pay only when someone clicks on them. This rate per click is determined on a couple factors. The first being how many people will be searching for a specific keyword or phrase. The second how many other parties wish to purchase the same keywords or phrases. Each party provides a maximum cost per click they are willing to spend. Google then calcluates all of these factors in combination with the actual preformance of the ad and decides which one goes first.
I have put the max cost at the incredibly high rate of $5 per click to minimize their chances of beating us. While the cost of most keywords are not likely to go over a dollar, I'm willing to spend whatever is neccessary to maintain our advantage. I am also constantly optimizing to matain the already very high performance of our ads.
I can't be guarantee we'll always be on top but I'm willing to spend upto $30 a day of my own money to make sure we do what we can to do so.
