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I was trying to get a contact number for the journalist who did this extensive article in the L.A. times and noticed a section on how to do a press release. The idea came to me that it would be good to do a press release especially in light of how Peter cleverly stated that none of the sites came out with any statements against violence until a few days after the incident (gee, we were in shock, you idiot). Anyway, so I was thinking about this and that doing a press release refuting some of the things Peter and Claire have stated would be great - we could then send it out to all the newspapers that have run these articles. But it would have to be done ASAP. to the Staff - you can use my name and ph. # if you want.
Here's the info:
Guidelines for Press Releases
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The Los Angeles Times receives hundreds of press releases every week. Unfortunately, The Times cannot guarantee to run any particular item, but a few simple procedures can help ensure that your release gets to the right editors and increase your chances of getting coverage.
What Is A Press Release?
In general, a good press release is a concise, complete description of an upcoming news event; a timely report of an event that has just occurred; notification of important personnel or procedural changes in an organization; or other news or feature tips.
What Is The Best Format?
Keep releases short.
Double-space.
Write clearly, addressing who, what, where, why and when in the first two paragraphs.
Identify the organization or individual sending the release and include the name and daytime phone number (with area code) of someone we can contact if we have questions.
Date the release and include whether the material is for immediate use or for release at a later date.
If you send materials to more than one of our sections simultaneously, attach a note telling us you are doing so. This will assist our editors in preventing duplication.
If the release is longer than one page, type "more" at the bottom of each page and identify following pages with either the subject of the release or the name of your organization.
Type "end" or "30" at the bottom of the last page.